January 11, 2013
Facebook's New Marketing Strategy Includes VoIP and Messaging
Since Facebook’s (News - Alert) revolutionary entrance into the market, it perpetually changed the landscape of social networking. But since its debut in 2004, Facebook hasn’t changed much of its marketing strategies in the wake of new technologies. In fact we haven’t really heard a peep from the company, until now.
Although Facebook has created apps and mobile capabilities for users, it hasn’t produced anything that would be considered a radical change. However, Facebook has just announced a few additional features to their Messenger app that could affect people’s most important financial burden: our monthly cell phone bill.
Facebook’s new update to their standalone iOS and Android (News - Alert) Messenger app will allow user to send voice messages that last up to one minute (for now). Users will be able to record a message and have it sent directly in their conversation alongside their text messages.
Along with the new voice over feature, Facebook is working on a way to create a VoIP service that allows users to make calls right from the Messenger app. Although this is only being tested for IOS users within the Canadian borders, it has sparked the beginnings of a new market and communication trend for Facebook users.
The new Messenger app update and potential cell phone service is eliminating the need to use any type of text messaging. Instead of using a keyboard to send a message, Facebook users are being offered an easier and more time efficient method of voice recording; and perhaps an even more personal way to engage with each other.
But now Facebook users are faced with the choice of paying for this additional feature, and depending on its service rather than their smartphone carriers. This calling feature is essentially free with the Messenger app, but it will use up your date plan, and for smartphone users, this could end up potentially costing you money.
Facebook has always been a free service, as its instant popularity in social media seemed to pay for itself, but now with the possible induction of this costly service it makes us wonder if it is still profiting the way it once did.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.
Edited by Stefanie Mosca
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