September 20, 2012
Zlango Partners with Bare Tree Media, Adds 'Charuca' to Suite of High-Impact Textable Images
Zlango (News - Alert) has partnered with Bare Tree Media, a provider of branded digital entertainment. With this engagement, Zlango will offer brands within Bare Tree Media's digital portfolio of licensed brands, beginning with a Charuca-branded icon pack added to its suite of high-impact images.
Robert Ferrari, CEO of Bare Tree Media, said, "By offering Charuca branded images accessible on the Zlango platform, we're able to more effectively connect consumers worldwide with their favorite characters through fun and engaging interactive activities, like text-messaging. We understand the value of brand engagement and fan loyalty, and are excited to partner with Zlango, leveraging brand popularity to bring a new monetization channel to market."
Zlango enables users to communicate explosively and expressively via text-messaging peer-to-peer and posting messages to Facebook (News - Alert). Now Android users can use common words like "oops," "cupcake," and "goth" and an image of Charuca Baby, Charuca Kawaii, Charuca Gothic and Charuca Toxic will appear instead, making it easier for users to express themselves using the brands they love. The company offers textable images designed to express popular culture and everyday slang, letting users communicate how they want, when they want. With extensions to its most popular icons packs—such as the USA (formerly American Pride), Anima, Freestyle, Hitched and brand new packs including Fairies, Superheros, Nature and Zodiac packs, Zlango users are given more possibilities to turn the average message into an emotionally explosive conversation.
Improved Facebook sharing capabilities and Sync Adapter features, designed to make transferring data between an Android (News - Alert) and Web services even easier, lets Zlango users communicate with participating brands like Charuca, the Walking Dead, Terminator and the Surfrider Foundation on both Web and mobile properties. Performance improvements and an updated graphic interface make using the cross-platform mobile app a breeze for new and veteran Zlango users alike. Zlango has also added consumer requested improvements to the Quick Replies feature which is a popup offering pre-composed replies without opening the app.
Alex Frenkel, VP of products at Zlango, said, "With performance improvements and additions to our most powerful icons packs, Zlango users will find it easier than ever before to communicate with friends and family using the brands and image-rich icons they love. At the same time, brands like Charuca benefit from increased brand engagement and the ability to get fans engaged on messaging platforms, talking with and about their brand."
Recently, Zlango unveiled four new icon packs - U.S.A., Office, Fabulous and LOL -- featuring images representing popular visual expressions from American pastimes, the Office and Fabulous gay culture, in addition to uniquely visual interpretations of commonly used texting slang like "BYOB" and "TMI." Zlango users can use the new icon packs to communicate explosively and expressively via text messaging and image-rich updates to Facebook and Twitter (News - Alert).
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Edited by Rachel Ramsey
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