June 19, 2012
The Worst Mobile Marketing Strategy Ever
On the first day of a New York University class entitled, “Mobile Marketing for the Small to Medium-sized Business,” students are asked, “True or false, everyone has or will have a smartphone?” The majority of students answer ‘true.’
The question is followed up with, “By when?” The average answer usually ends up at “somewhere around 2015.” The truth is no one knows when or if this will become a fact. But the more important point is: we aren’t there yet!
Dumb phones (aka feature phones) - Get me user stats…stat!
Dumb phone subscribers statistics in the U.S. are still huge
Need some more statistics to help you interact better, or just want to know the demographics?
*Age: 18–24 (46 percent); 25–34 (35 percent); 35–44 (45 percent), 45–54 (58 percent); 55–64 (59 percent); 65-plus (45 percent)
All Inclusive Mobile Marketing Strategy
What can you do?
If you want to market to the widest audience of mobile subscribers with any one tactic, than text messaging is king. Don't take my word for it though, consider Portio Research stating, “Messaging still dominates (mobile operators’) non-voice revenues worldwide.”All phones today (except maybe one or two), whether smart or dumb, have the ability to text message. Wonder if people still use SMS? Well, 81 percent of today’s mobile phone users have sent or received messages in the last 30 days, according to Nielsen, so what do you think?
FlexTALK SMS is exactly a product that can help you achieve these staggering numbers, and with marketing success stats of 98 percent open rate (83 percent within the first three minutes) and up to 45 percent response rate, it's not DUMB but SMART to consider SMS messaging as a viable tactic to engage and connect with all mobile subscribers.
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Edited by Stefanie Mosca
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