May 09, 2012
Text Messaging: Key to a Winning Mobile Marketing Strategy
Successful marketing today means being nimble enough to flex with the market. You have to open the door of communication to your target audience if you want to stay ahead of the game. Why not make it easy for your customers to come to you? Today’s busy lifestyle and global marketplace have called for the lines of communication to be thrown wide open to embrace text messaging.
The current advertising field is saturated with players. To break through and be heard, businesses have to try something fresh, and that includes embracing the Mobile Channel, according to this TSG Global blog. Mobile marketing includes using cell phones to target consumers through means such as text messaging, but that is really just the start.
A number of companies want to take advantage of mobile marketing strategies but don’t know how or where to begin. The first step, according to industry experts, is to fully research and understand your customer.
To see where the Mobile Channel can best be used, you have to know the size and geographic location of your customer base. Ask yourself what exactly you are trying to achieve from your mobile strategy, and the results need to be measurable. Return on investment (ROI) and manageability are two keys to developing a good mobile strategy.
At the same time, you also must know if you plan to use the Mobile Channel to simply, offer a service or if it makes sense to go beyond that and design an entire marketing platform around it.
Most organizations understand the importance of directing communication toward traditional or external customers, but many seem to let a more obvious consumer slip through the cracks. Your own employees may be your best customers, and in fact, that may be why they came to work for you in the first place. In this instance, text messaging as a means of communication on the Mobile Channel can prove especially beneficial, but it is frequently disregarded.
One way to overcome this obstacle is to install the SMS Long Code. This feature enables any business to convert a standard phone line into a means of full communication and dialogue with customers on all levels. Consumers can use the same phone number for calling, sending faxes, and even text messaging. And, applications such as text messaging can be much more personal and interactive, reducing your chances of being blown off by your customer and regarded as mumbo jumbo.
The use of text messaging in the mobile marketing mix is endless. Some uses include billing reminders, coupons and other promotions, advertisements, and new product info just to name a few. And, technology enables click-through rates from SMS to be measured, just as with other websites online so the effectiveness can be quantified. Are you on board with text messaging as a key part of your marketing strategy? If not, what are you waiting for?
Edited by Brooke Neuman
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