April 05, 2012
How to Boost Your Text Messaging Campaign
As technology continues to evolve and customers use more technology on the go, marketing campaigns are taking many forms. Email marketing has been a popular choice in the past, and social media offers a wide variety of platforms to market on.
Text message marketing has continued to boom as one of the popular ways to market your company. Companies like Mobivity help businesses create mobile campaigns that show a higher return than any other marketing venture before it.
In the last few years the mobile industry in the U.S. has created huge opportunities for businesses. Each day the number of text messages sent and received outnumber the population of the entire world, and 95 percent of those messages are read within the first 15 minutes of being received.
However, if your message that reaches the consumer doesn’t motivate them to act, then the efforts might be wasted. A recent article by Entrepreneur gave five tips for writing marketing texts that get read and produce results.
The first of these tips is to be brief and focused. The text message should simply describe how to take advantage of your offer and its benefits.
Second, avoid hype, slang and abbreviations. All of these might lead the consumer to think it looks like spam, and it will instantly be overlooked. The text message should not contain anything that seems too promotional, such as “amazing” offers.
The third piece of advice is to offer something of immediate value. Because text messaging is an instantaneous medium, you should include real-time offers. The message should describe the benefits of acting now.
Fourth, it’s essential that you clearly identify your business or brand. Messages from an unknown number with an unknown product and company have a high risk of instantly being deleted. You should also make sure that your business or brand is always clearly identified for all marketing purposes.
Last but not least, make consumers feel special. The text message should make recipients feel they’re special and have qualified for an exclusive promotion. If the text messages are constantly filling their inboxes with offers and news they could get online, they will probably opt out of receiving any future texts from you.
To develop stronger relationships with their target audience and track increased ROI, marketers need to optimize the email-marketing program and take advantage of new technologies. Proven techniques and the best practices for these marketers include an increased focus on mobile platforms, relevancy of emails, email automation, and maximized communication through multiple channels.
Edited by Stefanie Mosca
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