January 16, 2012
Text Messaging is a Popular Tool for Business Communications: Line2
Line2 (News - Alert), which creates innovative communications services for professionals, revealed that text messaging services are gaining popularity among professionals despite the availability of other communications options.
According to the company, 33 percent of its customers that participated in a survey used text messaging to get quick answers to simple questions, instead of sending an e-mail or picking up the phone.
While voice calls are the preferred communications method for detailed business conversations, for quick answers people just can’t be bothered with a phone call that involves the greeting, the small talk, the chit chat, according to Peter Sisson (News - Alert), CEO of Line2.
“Texting allows the sender to deliver ‘the meat’ of the message quickly and get a speedy response. Our customers report they use text mostly for simple questions, logistics and meeting arrangements,” Sisson added.
The company foresees a strong growth for text messaging as younger folks join the ranks of the workforce.
A study by the Pew (News - Alert) Research Center’s Internet & American Life Project further confirms the growing popularity of text messaging. The study has found that teens make and receive far fewer phone calls than text messages. Half the teens surveyed sent a minimum of 50 text messages a day.
According to Sisson, the rationale behind the preference for text use over phone calls is that most youngsters consider voice calling intrusive. “It’s like showing up at someone’s front door unannounced,” said Sisson.
However, voice still remains an important medium, particularly for sensitive calls, detailed discussions, or emotional connection. Line2 offers both voice and text, supporting the communication needs of mobile business professionals and consumers.
Line2’s business-grade mobile VoIP solution offers unlimited texting, making it ideal for businesses employing workers from younger generations, the company said.
Meanwhile, a recent TMCnet report says text messaging is losing its luster, thanks to the growth of social media. The article cites a Forbes report, which says there was a significant decline in text messages, particularly in countries that seemed to have been the earlier adopters of SMS, Hong Kong and Finland.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.
Edited by Stefanie Mosca
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