Interop Technologies, a provider of core solutions for messaging, device management and connectivity gateways, announced the launch of its Messaging Personalization and Control (MPAC) technology for wireless and broadband operators.

Quality and value of the subscriber messaging experience can be improved by adding the MPAC software to Interop's (News - Alert) existing messaging solutions or any other vendor's existing messaging platforms.

With the MPAC technology, telecom operators can offer improved messaging to their Short Message Service (SMS), Multimedia Message Service, (MMS), and Session Initiation Protocol (News - Alert) (SIP) subscribers. These enhanced features include personalization, such as message copying and forwarding, group messaging, and the ability to create an auto-reply and a personalized signature.

“MPAC delivers more of the features that messaging subscribers want,” said Jim Dwyer, III, vice president of product management at Interop Technologies, in a statement. “These enhancements support operators' efforts to increase subscriber loyalty, reduce churn, and realize more value from their existing customer base.”

Several new features are added to the MPAC technology. The MPAC archive functionality enables subscribers to store and access SMS and MMS messages online. Users can save storage space on handsets and avoid loss of stored items. Subscribers can more easily share pictures and videos using social media.

Filtering their messages-or their children's messages-to avoid inappropriate messaging activity is yet another benefit. Parents and businesses can leverage MPAC features to manage messaging costs and control usage.

Interop offers a customized subscriber portal that can be integrated with operators' services, as well as other Web portals and mobile applications.

In other news, Interop Technologies has announced its SMSC 4 Series solution, which is capable of providing up to 36,000 message delivery attempts per second – a figure the company claims is the world’s highest throughput for short message service centers. The new solution eliminates the delay in SMS delivery and improves the efficiency of operators, Interop said. The speed recorded by SMSC 4 Series solution is more than double the highest SMSC throughput announced to date, the company said.